Saturday, January 31, 2009

Locally Owned Go Green


I stepped outside today to find a bright yellow door hanger that says "Weedman Go Green!!!" Yes it actually had three exclamation points. It says Go Green, so I am immediately curious. Everyone wants to be green these days. I have no problem with that. I recycle. I don't litter. I do the little things I can to try and make the world a better place. Green is good if it is real. Well, reading this door hanger I am instantly disappointed. The Green this hanger is talking about, is green lawn. OK I still get it, reading further. Oh, the use of chemicals in granular form to get a great lawn. So really not Green, just green.
I am just upset by this door hanger! I was initially caught up and that makes me mad. I have dogs. I try not to use chemicals on the lawn that could be harmful to them. It means my back yard does not look great, but the pets are healthy so I am happy. I try to use local plants that use less water. I don't water unless I have to. What upsets me is that they took an idiom that people automatically associate with non harmful to the environment, and use it to catch people's attention. At least they blatantly say they use chemicals. The thing is there are a lot of stupid people in the world that will automatically assume that because they say "go green" that they mean, non harmful and call because they are doing the world a favor.
The next thing that gets me is that is says in underlined form "Locally owned and operated." It also says it is the second largest lawn care company in North America. I think to myself, how did a local business get so big and I don't know about it? So I go to the website. Seems like, it's only a local dealership. Which means it's corporate, and someone here, bought a building and is doing what corporate tells them. This is not what I think of as locally owned.Does it in it's essence cover the "locally owned" description? Yes it does. But locally owned in my mind, is an entrepreneur from right here in my town, that decided to open a business. It's this entrepreneur's idea, or at least his take on the idea, and they are making a go of their dream. For example: John decides to open a sandwich shop downtown. This idea is not a new idea, but his version of sandwiches are all island themed ingredients and styles. It's a Caribbean style sandwich place. He's always wanted to open a Caribbean sandwich shop with Jerk sandwiches and Red Stripe beer and now he has. This to me is the quintessential "locally owned" idea. It is not someone with no imagination who just wanted to make money, bought into corporate world and sold corporate ideas. A dealership, is not locally owned, it's corporate world brainwashing you into thinking you have bettered the locals by bringing a building with corporate "values" into it.
So I say to you Weed Man who is neither locally owned, or Green... false advertisement is like lying... lying brings bad kharma, and as I have said before, bad kharma is a SOB.

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